Chris Burggraeve

Chris Burggraeve is a globally recognised marketing and business transformation expert with extensive corporate leadership experience at companies including AB InBev (first ever global CMO), Coca-Cola and P&G. He became an accomplished board member and chairman, investor, entrepreneur, academic and author. He is known for helping organisations bridge the gap between marketing effectiveness and financial performance, with a strong focus on growth, pricing power and value creation. Chris combines strategic insight and academic rigor with practical business frameworks that resonate with both commercial and financial leaders.